Facebook, Inc. is an online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard college students and roommates Eduardo Saverin, Andrew McCollum, , Dustin Moskovitz and Chris Hughes. Facebook has more than 2.2 billion monthly active users as of January 2018.
Facebook business pages look very similar to personal profile pages, except that they are open to everyone to follow, they showcase products and services, branding, etc. they contain address, contact information and a CTA (call to action).
Facebook is considered a hybrid. It is a little bit like Instagram, it is a little bit like Twitter, it is a little bit like youtube and a little bit like snapchat. It has the best of everything but it is not great. It allows you to post clickable links, post videos, photos, status updates, and create advertising within its network, and it allows you to generate email leads. Despite all the criticism and controversy it is a hybrid that has a lot of reach, influence and is very profitable.
Now lets talk about Facebook ads. It is a type of advertising that appears on your news feed. They look like regular posts but they are distinguished by the word sponsored at the top right. That means someone is paying for you to see that ad. Facebook uses a system called hyper-targeting which allows Facebook to run an ad or campaign using the users data to know who to target. Facebook uses location (geo-targeting), gender, age, employer, hobbies, interests, and any other data the user shares. Based on this information Facebook will run its algorithms to decide who should see a particular campaign or ad.
Once users see a particular ad they might be interested they will click on it, and it will take them to the Facebook page of the particular product or service been advertised. The user will have the option to follow the page, and if more users follow this pattern this will allow the business owners created a community of potential long term clients.
I hope this mini blog helps you understand better the potential of Facebook, and what it can do for you business. Be aware that the more you ignore social media you lose money on the long run.
Please follow us on our social media channels and stay tuned for more mini blogs. =)